Wednesday, 18 September 2013

Format Research - Front Cover Analysis 3


For my third and final format research task I chose to analyse the front cover of Craigholme School. Looking at this magazine I can immediately spot some differences from the magazines that I analysed previously, however there are a few differences also. In this document I will be disusing the properties of this magazine's front cover.
Audience: When looking at the front cover of this magazine, we can immediately tell that the audience of this magazine is the same as the other two we have looked at. Both parents and students will be interested in reading this magazine. However, I do think that unlike the other two magazine this one isn't has formal so is therefore aimed more at the students of the school. I say this because the layout of the page isn't as professional as the others. There is just one solid colour that is used as the background which doesn't change throughout the whole page. The colour is a bright red which helps attract the younger students and judging by the pictures of the students it looks like that this is a primary school so it will consist of young children. On the other hand though, you argue that the target audience of this magazine would be the parents as the young students wouldn't be bothered to read it as they would probably not be interested in it.  

Main Image: The main image on this magazine is centeralised in the middle of the page and it shows a picture of some students on a school trip. It looks like they are in China so this picture implies that this school does some amazing stuff because not many schools go to China for a school trip. Whatsmore, the students in the main image are looking incredibly happy which shows they are enjoying themselves and feel safe. As well as the students, the teachers in the picture also look happy which shows that both the students and the staff get on which could mean that this school is like one big family community.

Text: Just like the other two magazines we have looked at there isn't much text on the front cover of this magazine. The only text visible is the masthead which diplays the name of the school, "Craigholme School" and the school's strapline underneath it which states "Realising Your Daughters Potential". This gives us more information about the school, we now know that this school is a girls schoool which suggests that it is a private school. Furthermore, the word 'daughters' implies that this magazine is indeed for parents as the magazine itself is addressing the parents. The font of the text keeps to a san serif layourt just like the other magazines we have looked at. They have made the text formal because it is a private school so as the parents will have to pay for their daughters' education they want to know that their money will be well spent on a proffessional school that will get their child the best results.

Masthead: Unlike the other two magazines, this magazine actually has some sort of a masthead. The masthead is quite big and a lot of red is used. The title of the school is filled in the masthead, however it looks like the text is too small for the masthead space. In this case too much of the red stands out and it doesn't really look very appealing or professional. However, in the masthead they have embedded the school badge at the side which makes it look a bit more interesting, but saying this I think the masthead still looks a bit dull and they could of been more creative with it.  

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